Everything You Need To Know: Instagram Insights

With an Instagram for Business profile, you have access to Instagram Insights, a robust analytics platform.

Your account’s success and areas for potential improvement may be evaluated with the aid of the data compiled in the “Profile” section of your account.

In this post, we’ll show you how to use the data gathered by Instagram Insights to grow your business’s presence on the platform.

Where to Look for Answers

Tap the user profile icon in the upper right corner of the screen to see your Insights. Then, in the sub-menu that displays, pick “Insights” by tapping the three horizontal lines symbol in the top right corner.
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You may filter your Insights by Content, Activity, or Users.


The data presented here pertains to the last seven days’ worth of your shared material.

In the Overview, you can see how many updates, stories, and ads have been published from your account this week.
A breakdown of these categories, along with preview images of the information you’ve provided, may be seen below the Overview. Each thumbnail will include a little indicator showing how many times that particular post, story, or promotion has been viewed. This is called the “reach.”

To see all the material you’ve submitted in a specific category within a certain time period, sorted by reach, touch “See all” to the right of each header. Discover in an instant which of your posts is generating the most interest. You may choose the time range considered (from 7 days to 2 years) as well as the criteria used to determine post order (interaction type). The success of each individual post may be examined by tapping on the post in question.

This part is helpful since it gives you an overall picture of the impact of the information you’ve released this week.


In the area labelled “Discovery,” you can see how many people have viewed your material and from what sources in the previous week. The number that appears in the bar graph’s header is the total number of different user profiles that have seen your content. The chart displays this data as a function of the days of the week. If you tap the chart, you can see the raw data.

You can see how your weekly reach stacks up against the previous week’s immediately below the graph in the table that follows the visualisation.

You’ll also see the total amount of views. How many times your updates and stories have been seen in total.

Because accounts who follow you will likely see more than one of your posts (which is great! ), this figure will often be larger than your reach. You want your audience to care enough about your content that they check out many updates. It’s possible that neither you nor your followers are seeing several postings if there isn’t a large discrepancy between these two measures. If the latter is the case, you may try commenting on your followers’ updates and connecting with them more often.

In this area, you may also get a breakdown of your thoughts based on their origin. You can see how visitors are coming across your postings and determine which of your methods are more effective.


The amount of times someone interacts with your profile is represented by the interaction metric. This includes those who go to your website, read your email, or call you. Above the chart, we’ll show you the grand sum of all interactions. To view the daily breakdown of your interactions over the previous week, tap the bar chart.
You can see how many people have viewed your profile and clicked on to your website in the previous week, as well as how many have used the Email or Call buttons in your profile, all in the table that follows the graph.

In this area, you may view information on the level of user interaction with your account. Engaging with your audience is essential to building and keeping them as followers.


Who is seeing your profile and engaging with your content may be seen in the audience area. This information may be used to better understand the demographics of those who are exposed to your postings and how well they fit with your target market.

In the area labelled “Growth,” you can view the follower and unfollower counts for the last week. If you want to see the specific figures for a certain day of the week, you may do so by tapping on that day on the interactive graph.
You can see the city and nation breakdowns of your viewers in the Top Locations area. If you run a business that caters to locals, you’ll want the majority of your followers to live close by. Consider ways to make your material more relevant to the people living in your immediate area if you find that many of your followers are located in other parts of the world. For advice on how to use Instagram to attract local customers, check out our recent piece on the subject.

Underneath, Instagram users’ ages are broken down into brackets. This can be further segmented by gender. If you run a business catering to young professionals, and you find that the majority of your customers are between the ages of 18 and 24, you are probably in the proper ballpark. You should consider why your material is more appealing to folks of a certain age range and what you can do to broaden your appeal to the demographic you wish to reach.