About half of TikTok users believe the service has been useful when deciding what to buy. It’s now abundantly evident that, with the correct approach, TikTok can be a veritable marketing paradise for businesses.
Gaining popularity is simplified by the TikTok algorithm. How? TikTok, in contrast to social media giants like Facebook and Instagram, has the ability to make a user’s account go viral despite having no subscribers. This means that it’s possible to gain popularity on the social network even if you don’t have any followers at all, which is a major coup for advertisers.
Just what does “TikTok Marketing” entail?
If you want to promote your business and its wares, you should use TikTok. In this context, “marketing” can mean both “organic” and “paid” methods of promoting a company’s products or services.
For instance, the marketing of TikTok includes TikTok marketing by influencers, TikTok commercials, participating in TikTok challenges to boost views, etc.
Learn How to Use TikTok for Work
Creating a TikTok account for your company is simple. Start by going to your “Me” page and then clicking the “…” menu in the top right corner.
To switch to a business account, go to Manage Account > Account Control > Switch to Business Account.
To get started, select a category that best fits your company, and then complete your profile by adding a photo, a brief description, and a link.
Well, you’ve made the change to a Business account successfully.
Companies and brands can benefit from a TikTok marketing strategy.
Create a winning TikTok marketing strategy once your business profile is set up.
Here are 7 suggestions that should assist
Prioritize activities that contribute to your overall business aims
Your company, like any other with global expansion aspirations, needs a wide range of objectives. One or more of these may be:
- Raising Product Recognition
- Obtaining devoted patronage
- To promote one’s wares
- Increasing one’s social media presence
- To get to where you want to go in business faster, use TikTok.
Put another way, your business goals should align with your TikTok marketing goals.
Choose who you want to read your content.
If you don’t currently have a buyer persona, build one so that you can create videos for potential customers. Use surveys or your current database to compile information on potential purchasers.
Create a buyer persona to gain insight into what motivates and discourages potential buyers. With this wealth of customer data at your disposal, you can simply produce videos that will resonate with your intended audience.
Study the competition
Have a look at what your rivals are up to to get a sense of the kinds of videos your audience enjoys watching.
Analyzing your competition’s videos and identifying the holes in their content might help you create more engaging and effective videos of your own.
Check to discover whether your competitors are using TikTok first. To get ahead if most people aren’t using TikTok.
Once you’ve identified several key rivals using the social app, you can begin focusing in on the most popular videos they’ve shared.
Compile and highlight user-created content
User-generated content (UGC) is content made by actual users of your product, as opposed to paid professionals. UGC, or user-generated content, refers to any media that a customer creates while interacting with your product and then shares online.
For more brand awareness, you can share this content on TikTok.
According to a recent study, user-generated content on TikTok outperformed TikTok sponsored videos by 22% on the Real eyes Quality Score. That’s why user-generated content is so powerful in getting across a brand’s message and keeping viewers engaged.
Creating a consistent posting schedule can help you stand out on TikTok and gain more followers. The question is now how often per day you should be posting. On the order of 1–3 times. However, you should focus on producing high-quality videos.
Consistent uploading is only worthwhile if the videos you share are interesting and original. Yet, you shouldn’t constantly have to think of something original to film. Adding your own spin or reaction to popular content is easy with duet and stich videos.
Plan ahead for TikToks
You may assist yourself stick to your publishing schedule on the app by scheduling your TikToks. The content calendar should be used as a planning tool, but a content scheduler like ContentStudio should be used to schedule the actual posts.
The scheduling feature in ContentStudio ensures that your posts will go out at the appropriate times, regardless of how busy you are.
Interact with your target demographic
TikTok’s algorithm takes your comments and likes into account when determining which videos to promote to more people. In order to be featured in the For You Feeds (TikTok’s homepage) of your intended audience, you’ll need a higher level of engagement.
How therefore can participation be increased? Inspire more back-and-forth, elicit more comments, and interact with your audience more effectively.
Advertise on TikTok
Advertising on TikTok can reach a wide audience because of the popularity of the app.
Good news: making an advertisement on the video app doesn’t need filming anything new. Instead, you should evaluate your current video library to identify high-performing examples, make minor adjustments, and distribute them as part of your advertising campaign.
A successful marketing plan is essential for your brand’s success on TikTok. You should begin by deciding who you want to see your content and creating a TikTok business account.
To get the most out of TikTok for your company, you should highlight user-generated content, work with influencers, monitor TikTok trends, take advantage of TikTok adverts, and interact with your audience.
If you want to maintain a regular presence on the platform, plan and schedule your posts in advance using ContentStudio.