6 TikTok Challenge Ideas Agencies Use to Get More Views

Are you prepared to capitalise on the exponential growth of TikTok challenges?

TikTok challenges have quickly become a popular way for brands to expand their audience and gain exposure to the app’s massive user base.

This article will explain how to use TikTok challenges to promote your business. Then, to get you thinking about your next marketing campaign, we’ll give you a dozen TikTok challenges to complete.

The Definition of TikTok Challenges

TikTok challenges can take almost any shape, provided they are simple enough to be replicated by the masses and interesting enough to motivate your audience to want to take part in them. They can be easy like the #RosesAreRed challenge or difficult like the #ThePushupChallenge.

To motivate your audience to produce engaging user-generated content that is consistent with your brand, try issuing a challenge. TikTok challenges have the potential to go viral if they are executed properly.

The Step-by-Step Guide to Making a Branded TikTok Challenge Hashtag

TikTok’s hashtags function similarly to Instagram’s in that they allow users to more easily share and discover content.

It features a wide variety of content, including instructional videos on everything from exercising in a small space to perfecting your pushup form. Many famous people, including Lizzo, have joined the trend by posting their own content with the hashtag.
Plus, you can up the ante on your challenge by including TikTok commercials. TikTok’s ad campaigns based on branded hashtag challenges get people up and moving, thinking, and making content. Prime real estate in your TikTok feed (a small “skip ad” button appears in the top right corner of the otherwise unrecognisable ad format!) makes these ads a powerful tool for audience engagement and brand building on the app.

The Guess #InMyDenim branded hashtag challenge is a good example. Guess’ 6-day challenge was a huge success because the company collaborated with influencers and made viral TikTok videos to promote the event.
With #InMyDenim, Guess’s business account on TikTok gained over 12,000 new followers, saw an increase of over 10.5 million video views, and was engaged with by over 14.3% of its audience.

It’s important to think about what your audience can do and why they’ll want to do it whether you’re planning an organic or sponsored branded hashtag challenge.

Making a TikTok Challenge is the First Step

Make sure the challenge is fun for everyone and can be completed quickly.
The Second Step: Raise Conscience

Using TikTok-centric influencers can help you build momentum for your challenge and get the word out.

You can reach a wider audience on TikTok by forming partnerships with well-known creators and gaining access to their dedicated fan base.

TikTok challenges can be completed by users of any income level.

Here are the 12 best TikTok challenges (organic and branded) to get you thinking about your next marketing effort:

Chipotle’s GuacDance: The First Ever TikTok Challenge

Chipotle was an early success story on TikTok, so it stands to reason that the fast food chain would dive headfirst into branded hashtag challenges.

The #GuacDance challenge followed the successful #ChipotleLidFlip challenge. On July 31, National Avocado Day, they promoted free guacamole with online orders to celebrate by challenging their audience to choreograph a dance about the fruit.

Album Cover Challenge (TikTok Challenge No. 2)

In this natural challenge, participants are tasked with creating a TikTok video parodying the album art of the song that best describes their current mood.

Challenge No. 3 in Kaiser Permanente’s TikTok Competition: “Own The Curve”
This contest is a fantastic example of how user agency can be unleashed in the face of a challenge.

Fourth in a series of TikTok challenges titled “DJ at Home.”

Due to recent events, the #DJAtHome challenge has emerged as a natural phenomenon. The result of people’s boredom at home is some very entertaining videos.

To take part in the challenge, all you have to do is “pick your favourite song and pull on your headphones because it’s time to #DJAtHome,” as described by TikTok.

The Fifth Level-Up TikTok Challenge

The #LevelUp challenge is a natural outgrowth of people showing off their dance skills to Ciara’s song Level Up, but some pet owners have seen an opportunity to take this challenge to new heights by enlisting their animals in the fun. Literally.

Videos of people dancing to the song “This Is How We Do It” can be found among the top results for the hashtag, but so can videos of people lining their hallway with toilet paper rolls and their pet jumping over them. With every drum roll, the stack of paper towels would rise another notch.

Pass the Brush! is the sixth TikTok challenge

A second creator-started challenge is the #PassTheBrush one. Makeup artists around the world are being challenged to take their look from zero to hero in just one minute before passing the brush on to the next participant.

TikTok users will be able to meet new people and work together towards a common goal thanks to this challenge.