TikTok Analytics You Need To Track For Your Brand

TikTok’s popularity has skyrocketed, and by 2021 it had become the most frequented website in the world. TikTok has only been around since 2016, but it has already amassed more than 1 billion users by 2021, making it a major participant in the market.

This massive audience expansion gives an undeniable chance for firms to connect with a specific customer base. In addition to testing out ads on social media sites like Facebook and Instagram, TikTok has emerged as a formidable competitor.

Keeping Tabs on TikTok Statistics

In today’s highly technological society, analytics have become second nature. The same is true for TikTok as it is for practically every other online platform: analytics may provide invaluable insights that will help you evaluate results and develop plans for future success. You can’t expect your content to resonate with your target audience if you don’t track at least a few essential indicators.

Recognize the effective methods

This is, without a doubt, the single most important reason why you should keep an eye on your analytics. Of course some of your videos will fare better than others as you upload them to TikTok, but that’s simply the way it goes. While the platform’s ups and downs are inevitable, they can provide light on what kinds of videos are most popular with the TikTok crowd. It’s worth keeping in mind that the strategies that bring you success on other platforms may not necessarily translate to this one. Continue to assess your progress and make alterations so you can produce more of what’s working.

Consider the cost-benefit ratio

Although TikTok is a huge and rapidly growing platform, it is not a good fit for every company. You can tell if the work spent on planning new videos, generating and editing material, etc. is worthwhile by keeping close tabs on your analytics and comparing them to your goals.

Modalities of Participation

It’s fantastic when your videos start racking up a lot of views, but that may not be enough to help you achieve your goals on this social network. If, for instance, you’re hoping to foster long-term connections with your most loyal consumers, you might prioritise responses from dedicated followers over fleeting approval from random viewers. If you use analytics, you can tell which videos are getting the most attention.

First, a Guide to Analyzing Your TikTok Data

TikTok analytics are readily available to anyone with a Business account, so there’s no need to worry about being locked out of the feature. Even if you haven’t upgraded to a Business account just yet, TikTok can still provide you with useful analytics. Converting to a Business plan is effortless and free of charge. Easily achieve your goals by according to following instructions –

  • Enter the TikTok app’s Privacy & Settings page
  • In order to access the screen below, tap “Manage Account.”
  • Just click “Switch to Business Account,” and you’ll be set up with the appropriate settings.

TikTok Desktop Analytics: How to See Your Data

Because you are now using a Business account, you can take advantage of the data analysis features. You’ll need to wait until your films have accumulated views before any relevant data is created, but if you switch to a Business account, you’ll immediately begin generating statistics.

Please refer to the instructions below to gain access to your analytics area from a desktop or laptop computer.

  • You can log in to your TikTok account online.
  • To view your profile, hover the mouse pointer over your image in the top right corner.
  • Choose “See Analytics” from the resulting submenu.

The Best Way to See Your TikTok Data From Your Phone

TikTok’s mobile app makes the process just as simple. These are the measures to take:

  • Launch TikTok and guarantee that you are signed in.
    Choose “Settings and Privacy” from the menu that displays when you tap the three horizontal lines in the top right.
  • Access “Creative Tools”.
  • Choose “Analytics” from within Creation Tools to access your metrics hub.

TikTok’s Most Important Metrics

TikTok gives a wealth of analytics data for you to examine and learn more about your activity on the site.

Plays of Video

It’s widely agreed that this is the most important indicator of TikTok’s success. This metric’s tale is straightforward: how many times have people seen your videos? You may take a broad view and see how many views your entire channel has received, or you can drill down and see how many views each individual video has received. With this, you can keep track of how many times your TikTok has been viewed, one by one, and watch as your popularity steadily rises over the course of a year.


One may argue that the number of people who choose to follow a channel is more indicative of success than the number of times a video has been viewed. TikTok followers, after all, are people who have seen your work and loved it enough to follow your account and pledge to see more from you in the future. It means they are more likely to be your dedicated followers than random web surfers in search of a good time.