Just starting out with TikTok? It’s a good idea to put some of your marketing budget toward the popular social media platform TikTok, whether you’re just starting out or having trouble getting your videos seen.
The highest rate of social engagement per post is found on TikTok.
There is a lot more activity on Tiktok than there is on Instagram or YouTube. Micro-influencers’ TikTok, Instagram, and YouTube engagement rates, for instance, are 17.96%, 3.86%, and 1.63%, respectively.
Gaining traction on TikTok through views is crucial. That is, if a video has a lot of views, it will be shown to more people.
And more significantly, the TikTok algorithm uses user behaviour (watch duration and engagement) to determine whether or not to show your movie.
Everything you need to know to get started with marketing on TikTok is included in this article. First, though, let’s examine how TikTok defines a perspective.
How do you define a TikTok view?
A “view” is tallied the second your video begins playing on TikTok.
This holds true regardless of whether the user initiates play, the video loops, or the user views it multiple times. There is a new perspective added with each passing minute.
When you view your own video, though, TikTok doesn’t count that as a view.
The best way to boost your TikTok video views
Always consider who you’re talking to.
To begin, keep in mind that while people of all demographics and walks of life use TikTok, members of Generation Z make up the app’s core user base.
TikTok has a large user base of young people (18–24), accounting for 43.7% of all users. They tend to be uninterested individuals who have no use for promotional material.
They want to have a good time and get some inspiration from the app. Keep your audience in mind when you create original content for TikTok.
To gain more views, share your TikTok films with the world using #hashtags.
In order for a company’s social media presence to grow, it must first attract the attention of the platform’s users.
TikTok’s algorithm places a premium on user-specific relevance, so using relevant #hashtags is a great way to increase your chances of being discovered by other users.
Getting the correct kind of followers and making money off of them should be your top priorities. Choose hashtags that work with the terms you’ve chosen.
To increase the likelihood that your films will appear on people’s For You pages, you should also include the hashtags #fyp, #foryou, and #foryoupage in the descriptions of them.
Take advantage of what’s popular on the “For You” page
One of the primary objectives of organisations utilising TikTok marketing is to reach the For You Page. That’s the screen that loads whenever a user launches their app.
Even though your For You Page is a personalised selection of video based on your preferences and previous activity, viral videos may find up on everyone’s feed if they get enough traction.
The issue about TikTok trends is that they may vary weekly, so it’s important to keep your company current by keeping up with the latest trends and challenges.
For instance, Candyfunhouse gained 11.4k followers by offering their own interpretation on which sweets each Stranger Things character would enjoy.
Capture and maintain the audience’s interest
TikTok videos are great for any kind of interaction. TikTok is a social media network like any other, except it places a greater emphasis on viewers’ attention spans, as measured by watch time, likes, and shares.
One of the most widely held beliefs about the TikTok algorithm is the “batch theory,” which holds that the number of people who see your movie depends on the number of likes or other forms of engagement with the content.
Learning how to use copywriting formulae, such as open-ended inquiries or attention-grabbing headlines, can increase your video’s watch time and popularity.
If you use that same catchy description in your video, you’ll get the same instant results as with any of Peachy Slime’s videos.
Millions of people watch each video that details the brand’s slime-making process and features a user remark or query that triggers a story time.
Update your films with popular tunes or noises
TikTok’s algorithm will recommend your video to users who have previously engaged with content including a popular song or sound effect, much like how hashtags recommend content based on views and likes.
Using a music that has already achieved widespread popularity increases the likelihood that your video will also be widely shared.
Savannah Bananas’s #aboutdamntime dance cover on TikTok with Lizzo has amassed millions of views.
TikTok users can duet or work together on videos.
In the same vein as influencer marketing, interactive features that allow users to combine or combine many viral videos are a fantastic method to boost participation.
Established businesses may work with TikTok stars to inspire viewers to generate content, while up-and-coming brands can ride the wave of a trend for increased exposure thanks to this new tool.
The NBA’s tell me you are indeed an NBA fan without saying me you are indeed an NBA fan feature, for example, encourages users to create content centred on the league, which in turn generates free advertising.
Conclusion
TikTok is an effective tool for businesses of all sizes and in all fields to expand their customer bases and raise consumer awareness of their products and services.
However, you must first attract an audience. Use these guidelines to make a video that is genuine, interesting, and worth seeing, and your audience size will increase.