Brands need to make sure they are generating interesting campaigns that make the most of Facebook’s advertising capabilities because the algorithm is always changing and lowering the organic reach of posts.
Winner of Facebook’s Best 360-Video Ad Campaign
There has been an uptick in the prevalence of 360-degree movies in your Newsfeed. The debut of the function was a collaborative effort between GoPro and Facebook.
For its GoPro videos, the company frequently enlists the help of professional athletes. The result is a thrilling and intriguing experience for the viewer. Using 360-degree video is a fantastic method to showcase the action sports footage captured by GoPro.
The surf video with Anthony Walsh and Matahi Drollet was the series’s most popular installment, receiving 13 million views in the first week. The CEO and CTO of Facebook helping spread the footage online certainly didn’t hurt.
Most effective Facebook video campaign
The fact that autoplaying videos on Facebook don’t make any noise presents a significant problem for advertisers. Getting the attention of the user becomes more difficult as a result. It’s important that the advertising be engaging enough without sound for the consumer to want to click on it and watch it.
That is why Hotels.com made those advertising. The familiar figure “Captain Obvious” from the commercials plays the piano in the background. There are subtitles that read, “Ads autoplay silently on Facebook… which is wonderful for you… since I don’t know how to play piano,” while the camera wanders around him. Unmuting the commercial reveals the captain’s random key-pressing. This is followed by an initial offer made in the text.
Over the first three weeks, the film was seen 5 million times, which is five times more than Hotels.com’s typical engagement rate.
The most successful user-generated content Facebook ad campaign
Problems of particular importance arise when trying to sell anything to a young audience. How do you attract the attention of the parents who will ultimately purchase the product? Making the product’s end user happy is a whole other ballgame. Getting the attention of a consumer who buys the product but doesn’t get the same level of enjoyment from using it as a child was a major problem for this campaign.
LEGO aimed to highlight the imaginative potential of children’s minds and the positive effects of play on that potential. Young minds are naturally inventive, always on the lookout for novel approaches.
They were trying to break away from the stereotype that LEGO play entails following directions and assembling a kit. The Facebook promotion effort aimed to raise awareness of the toy’s potential for open-ended, imaginative play.
Videos of kids presenting their work and discussing their thoughts were used in the ad. Facebook mothers were the intended audience for these films meant to inspire them to get their own kids involved.
The goal of this Facebook campaign was to encourage parental participation in children’s play. Participants may then publish their creations on the LEGO Group’s official page.
There were 37 million video views from the campaign’s target audience of 24 million parents in 15 countries. LEGO says this indicates they communicated with 80 percent of mothers in those nations. In the course of the campaign, interaction with the LEGO Facebook Page increased by 61%.
The Most Effective Facebook Ads Campaign
Lexus wanted to do more than just air a generic TV commercial to promote the debut of the NX, its latest sport utility vehicle.
Lexus ran a hyper-specific ad campaign on Facebook, taking use of the platform’s extensive data and audience segmentation features. They made nearly a thousand different commercials, with material varying based on the target audience’s preferences.
To boost participation rates, the Facebook campaign factored in users’ demographics, locations, hobbies, and past purchases of certain vehicles.
There were 11,2 million people who saw the campaign on Facebook. Video engagement was particularly high at 26.67%, increasing by 1678 percent over the course of the campaign.
Tracking and analysing your Facebook advertising data is the first step towards improving your results. Facebook marketing campaign results may be studied in great depth with the use of Brandwatch Analytics’ Facebook channels. Please contact us right away to schedule a no-cost demonstration.