Almost everyone agrees that businesses should be using Instagram as a marketing tool. However, the discourse shifts when the topic of franchise advertising is brought up.
The main reason for this is because good marketing generally requires a hyper-local approach. This, however, raises the prospect of deviating from the globally-preferred image of the franchise.
You’ll be set to completely crush your marketing game if you have a solid Instagram marketing strategy and can strike the delicate balance between allowing local franchise outlets to create localised content for their target audience and destroying brand image.
We’ll jump right in and take a look at 10 Instagram marketing tips that will make a significant impact for franchises.
Obtain a separate business checking account
You’re wasting your time if you try to develop an Instagram strategy without first creating a company account. While typical Instagram influencers can get some benefits from having a personal account, switching to an Instagram business account is a game-changer that much outweighs those benefits.
Not only can you make it simpler for customers to get in touch with you, but you can also use Instagram analytics to learn everything there is to know about the inner workings of your Instagram stories and posts.
Understand your community
There isn’t always a one-to-one correspondence between international and regional franchise advertising. It makes sense to target Instagram users in the area around the franchise, as they are the source of local sales.
You need to know your local Instagram audience’s median age, peak engagement times, and commonalities in terms of demographics and interests in order to effectively market to them. Finding out who your ideal Instagram audience is and why they follow you is essential.
Make your material more visually appealing
Obviously, the content you put out needs to be interesting and visually appealing if you want the marketing at your local franchise to measure up to the standard of your brand on a worldwide scale.
Generic, boring content that fails to stand out from the crowd is the worst. If you want to get noticed, your content needs to be engaging and visually appealing. You should also check that the newly added material is consistent with the overall design of the website.
Use Instagram to set the tone for your franchise
Making sure your franchise has a consistent, suitable tone across all social media pages is an important aspect of your Instagram marketing. You may keep your brand’s professional demeanour on Instagram by following this marketing strategy.
Your brand voice can be maintained even when your marketing is hyper-localized to reach certain regions and cultures. Always make sure the tone fits nicely with the overall business identity.
Promote your business in your community by using hashtags and specific places
Including relevant hashtags in your content is a terrific approach to boost its discoverability. More people will see your posts if you utilise hashtags, and there are many Instagram users who actually follow hashtags.
If you use regionally specific hashtags on Instagram, you’ll be more visible to users in that area. This is perfect if your goal is to turn these into actual purchases. While Instagram permits up to 30 hashtags each post, doing so can make your account look spammy, therefore we recommend sticking to the recommended 7–10 hashtags every post.
Broadcast in real time
Going live on your channels is a fantastic method to increase interaction, particularly from passive followers. Eighty percent of viewers would rather watch a live broadcast than read a blog article.
Marketing plans should include going live on Instagram stories. Instagram live gives viewers a sense of something happening right now that they don’t want to miss.
Targeted Instagram advertising are a great way to reach a wider audience
Advertising is a fantastic tool for reaching a wider audience. In fact, Instagram advertisements can make a significant impact in how rapidly your account grows. If you want your Instagram advertising campaign to be effective, you need to create ads that are both data-driven and strategically grounded.
Advertisements should be geotargeted to the specific countries, states, or cities where you hope to see a response.
Promote your outlets using Instagram highlights
Using Instagram’s highlights, you may promote your locations and ensure that any news items of interest to your individual franchisees won’t disappear after 24 hours.
In addition to ensuring that your best stories are never lost, highlights add flair to your Instagram bio and permit you to directly share more information about each source to each visitor.
Monitor how well each location is doing
There are two things that you must always be doing. The first is to use technology to expand marketing by compiling data on your Instagram advertising efforts. This can be done in two ways: first, by utilising the statistics provided by a business account, and second, by employing third-party tools like an engagement rate calculator to provide you with more nuanced information. Second, analyse it to see how well each of your franchise locations is doing.