The process of making promotional videos is highly sophisticated. It’s complex, with many of moving elements that need to work together. For instance, your images should complement your text, which in turn should go along with the title.
Here are five suggestions for using vertical video into your social media content strategy.
Why Should You Care About Vertical Video?
When it comes to advertising, videos are far superior to any other content kind. Furthermore, more than half of customers want to see more videos from companies.
There are three distinct video file types that can be shared:
- Videos that are wider than they are tall play better on computers. YouTube videos are a common example of horizontal video.
- Videos that are taller than they are wide work well on mobile devices. When it comes to vertical video, TikTok is one of the most widely used apps.
- Square video combines the best qualities of both vertical and horizontal recording. Instagram and Facebook have popularised the square video format.
- There are three different video formats you may employ for advertising, but vertical video is one of the fastest-growing niches. This is because everyone with a smartphone can take vertical videos. Smartphones can also record in the horizontal orientation, although most people are more at ease with a vertical orientation.
If you want to keep up with customer preferences, vertical video should be part of your plan.
Tips for Creating Vertical Video Content for Social Media
Make your vertical videos stand out by implementing the ten tips for social media video marketing from pro video marketers.
Get Familiar with Your Support System
There is a marginal difference in the vertical video size between platforms. For instance, the recommended resolution for Facebook Stories is 1,080 x 1,920 pixels, which is on par with Instagram and TikTok. You’ll need to make a square video, though, if you want to post it on your feed.
Knowing your platform inside and out can help you determine the optimal dimensions. What else could be on the screen is something you’ll be aware of as well. For example, the comment, share, and react buttons that appear on the video screen of each platform can obscure what you want the viewer to see if you aren’t aware of their location beforehand.
Think of a catchy introduction
The average human being can only focus on something for eight seconds. That’s barely eight seconds to grab audience attention and make them want to keep watching. The effectiveness of your video relies heavily on that first hook. Without it, you have no one to listen to you.
Some suggestions on how to get their interest:
- Make use of vivid visuals
- Get things moving!
- Make a startling statement or move.
- Get on the same level as your viewers.
- Your hook should not be a cliche, therefore make an effort to be creative. On the other hand, it is not in your company’s best interest to make false claims or to employ a strategy that is inconsistent with your brand.
Improving Your Written Content
Despite the fact that you’re working in vertical video, the text you produce is still important. The title and description you choose for your video will determine its visibility. Having a large number of viewers and having high-quality viewers are very different outcomes.
The term “many viewers” refers to the sheer volume of people who watched your promotional material. Quality viewers, on the other hand, are actual, interested, and financially able customers who have seen your movies.
Cut your viewing time in half if you can!
YouTube’s horizontal videos can be watched for up to 10 minutes without losing viewers’ attention. Short-form video apps like TikTok, however, are where the vast majority of vertical video watchers can be found.
Your vertical video should be no longer than a minute at most. Two- to five-minute videos might be watchable, but they won’t be as successful as shorter videos at grabbing the attention of passive scrollers.
Refine Your Message to One Point
Due to the limited length of your vertical video, it is essential that you make every second count. You don’t want to squander your time on irrelevant details. Instead, stick to a single main idea and spend the whole video hammering that home.
If you want people to buy a certain product, for instance, the video shouldn’t aim to illustrate all of the features and benefits of that product or show it being used in a generic way.
Construct A Simple Video
The content you produce must be viewable on smartphones, whose screens are substantially smaller than those of desktop computers. It’s more likely that viewers will overlook something in a video if you film it with a lot of fast-moving or intricate details.
Instead, it’s important to be clear. If you’re trying to get too much footage in one minute, panning too quickly can cause grainy, difficult-to-see video. Also, keep it straightforward, with few characters and no unnecessary visual elements.
Vary Your Approach
If you want to take a vertical video, you’ll probably hold your smartphone at shoulder height. This is the universally recognised “tourist on vacation” stance. That said, it’s not your only option.
Unlike with horizontal video, you won’t be able to capture a large panorama shot, so you’ll need to get inventive. Alternate the order of your shots. You can utilise a bird’s-eye view to glance down on a scene, for instance. If you want to get more of the scene in one shot without switching to horizontal mode, you may also try tilting your camera slightly and shooting diagonally.