Whatever their field, marketers must develop a social media plan that speaks to customers of all ages. Brands’ content is influenced by the values, experiences, and actions of the target demographic. Home furnishings companies are trying to attract a younger demographic and win over suburbanites who shop from home by using modern e-commerce sites. Makeup enthusiasts of Generation Z are a target market for beauty companies, whereas Generation X is more in need of anti-aging goods. Creating trust and designing a marketing plan that appeals to a wide range of customers requires an in-depth familiarity with the nuances and motives that drive consumers across generations. read more